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| Our company |
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OLA! STORES S.A.
THE FIRST CHAIN OF CONVENIENCE STORES IN GREECE
OLA! STORES S.A. is a Greek company established in 2002 active in the field of retailing. The company's goal is to create the first major chain of modern convenience stores in Greece. It is run by experienced executives of the market, with extensive expertise both in retailing and the FMCG sector, who are fully dedicated to the success of the chain.
The concept of the stores is widely developed in international markets representing one of the most rapidly growing categories of chain stores on a global scale. The OLA!stores concept development team in cooperation with experienced and specialised retail professionals has studied the successful international convenience stores chains at great length, while also carrying out consumer research focusing on the Greek consumer. Hence, taking into account the conditions of the Greek market, the team developed a model chain store adapted to the needs of the Greek consumer.
The chain consists of small-sized stores (60 - 80 m2), located in densely populated urban neighborhoods. They aim in fulfilling any consumer's basic, daily and supplementary need for packaged food, household goods, miscellaneous 'bits and pieces', press and tobacco, while also offering useful services such as photocopies, fax, film development etc.. OLA!stores are open 7 days a week, 16 hours a day, from 07:00 in the morning until 11:00 in the evening.
There is a warm nature and friendly character about the stores, radiating a clean, orderly interior, with a standardized layout in every store, and lined with products of guaranteed quality. The stores' philosophy prescribes that they operate with just one check-out, provide shopping baskets only (no shopping carts), and are brightly lit.
Right from the outset,
progress for all stores surpassed the highest expectations continuing
to move forward since, while according to our surveys, consumers
appear fully satisfied having incorporated the stores into their
daily shopping routine.
The first company-owned store operated in December of 2002 and continued the expantion with 6 more company-owned stores. 2004 and after establishing solid and concrete foundations, the next goal was the wide and rapid growth of the OLA!stores network, using the method of franchising. Hence, the companys goal is to operate a total of 75 stores by the end of 2007 in Athens and other big cities. Our long term goal is to overcome the target of 200 stores.
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