information about franchising
	advantages
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the advantages of franchising

Business cooperation in the form of franchising has a series of advantages for all parties participating in it.

For the franchisee:

1. The franchisee is released to a large extent from concern with organisational problems enabling the franchisee to dedicate himself to increasing and marketing sales.
2. There are savings on the costs which would be required to develop the organisational infrastructure and know-how on his own.
3. The solvency image in the market place is improved with positive repercussions in financial and commercial terms.
4. There is access to a highly developed advertising and marketing system for products, i.e. the marketing and sales programmes.
5. Business continues to be carried on as an independent enterprise.

For the franchisor:

1. Rapid spread is achieved.
2. Products are marketed via a highly productive network which consists of people with excellent training and a direct financial stake.
3. Supervision and control of the network of stores created is retained thus avoiding the risk of wrong decisions being taken in respect of vital issues by system members.